E-commerce and content creation go hand-in-hand; like a juicy steak and full-bodied wine.
According to Hubspot, 70% of people prefer articles over ads when they’re researching companies. And businesses that blog have 434% more indexed pages than those that don’t, which garners plenty of web traffic.
Unfortunately for smaller companies with teams of 10 or less, workloads are mountainous and money is scarce. Resources and time are already divided between business development, product research, and logistics etc. Never mind having to manage and pay in-house freelancers.
Of course, outsourcing to a freelance company is an option, but major platforms like Upwork are too large-scale to ensure good work.
Below, are three affordable tactics e-commerce teams can use to create high-quality content more efficiently:
1) A Simplified Strategy
Do the research and become an expert in one buyer persona.
Catering content to one specific kind of user/customer narrows focus and eliminates the time-wasting part of content creation. It’s similar to restaurants with a small menu making one kind of food really well.
Writing to one audience not only speeds up the content creation process but also carves a niche.
Unfortunately, pinpointing one kind of consumer could really limit overall reach.
E-commerce companies often sell many products catering to different buyer persona. Focusing on only one kind of consumer could leave sales opportunities on the table.
- Streamlines focus and speeds up the creation process
- Establishes expertise in a given market niche
- Can be limiting
- Still takes up valuable time and resources companies may not have
2) Brand Advocacy
Want to lessen the content workload at virtually no cost?
Establish marketing initiatives that encourage buyer or user reviews, such as automated follow-up emails with a link to Google Reviews in the call-to-action.
After all, according to the Delhi School of Internet Marketing, 67% of shoppers spend more online after seeing recommendations. And businesses on the receiving end of enough 5-star Google reviews get those coveted spots on results pages, guaranteeing an influx of web traffic.
The downside? One slip up, even with the best of intentions, and an angry customer could turn a smaller e-commerce team’s user advocacy strategy against them.
- Testimonials are an extremely effective means to drive business and web traffic
- Doesn’t cost anything
- The business loses control of its own narrative
- Requires time and effort to create initiatives that encourage customers to leave reviews
- Might have to over-extend services to customers in fear of a bad review
E-commerce businesses could hire an in-house freelancer but that means paying an average of $19/hour. Considering a good blog post takes around 3 hours and 20 minutes to write, costs can add up fast—plus there’s the time spent managing these writers.
With major freelance platforms like Upwork, the writer pool is so large it’s difficult to ensure that a given writer is skilled enough to understand the nature of e-commerce.
Conversely, outsourcing ghostwriting to a service like ContentFly offers 4000 words of expertly written monthly content at a $250 flat rate. It’ll only take a sale or two to get a return on that investment, plus they handle the nuts and bolts with the writers, making the process headache free.
ContentFly has a carefully selected network of writers designated into respective areas of expertise, dedicated to creating engaging content that boosts web traffic and conversions.
- Includes revisions, images, and research
- Affordable (5 cents a word)
- Time efficient (businesses can focus on other parts of the operation)
- Guaranteed quality or money back
- No face-to-face meetings with content creators
This Survey of 21,000 Freelancers From 170 Countries Shows What Having No Boss Is Like. From Inc.com: https://www.inc.com/wanda-thibodeaux/this-survey-of-21000-freelancers-from-170-countries-shows-what-having-no-boss-is-like.html
11 Stats Why Your Company Should Use Brand Advocates. (2017, November 27). From Delhi School of Internet Marketing: https://dsim.in/blog/2017/10/27/11-stats-why-your-company-should-use-brand-advocates/
20 Influencer Marketing Statistics that Will Surprise You. From Digital Marketing Institute:https://digitalmarketinginstitute.com/en-ca/blog/20-influencer-marketing-statistics-that-will-surprise-you
20+ Stats that Show the Power of Content Marketing in 2018. (2018, March 15). From Marketing & Growth Hacking: https://blog.markgrowth.com/20-stats-that-show-the-power-of-content-marketing-in-2018-c2aaa7e1d13a
24 Blogging Stats You Need To Know in 2018. (2018, October 11). From ConstantContent: https://www.constant-content.com/content-writing-service/2018/10/blogging-stats/