So you’ve decided to kick off a content marketing strategy for your e-commerce site - fantastic!
If your goal is to drive more customers to your site, you’re going to want to do everything you can to make sure you are ranking as highly as possible on Google. Ideally on page one!
One of the easiest and most effective ways to ensure your site is sitting pretty and ranked highly is to post regular content that is optimized for SEO. This is great in theory but quality SEO article writing takes time.
Luckily for you, there are a range of platforms designed to give time-poor business owners a reliable stream of content without the struggle of having to write it themselves.
ContentFly is a popular program for businesses to tap into a supply of regular, high-quality SEO content all for a flat monthly fee. The platform boasts articles published in the Wall Street Journal and Forbes, so you know you’re in good company.
The real strength of ContentFly lies in its simplicity. After submitting a brief for your required job, you just have to sit back and wait for your content to arrive!
An added bonus is not having to personally select a writer yourself. You can rest easy in the knowledge that the majority of the writer pool are native English speakers based in North America.
ContentFly operates using a flat monthly fee of $250 for up to 4,000 words of content, with a $0.07 fee per word charge after the limit is reached. While this is a steal for many businesses requiring regular SEO article writing, it may not be suitable for smaller businesses who don’t need regular content.
Do the math and work out if it’s the right option for you.
Fiverr is an online platform that connects freelance workers all over the world with buyers looking for everything from SEO content writing to animation and much more. The platform displays ‘gigs’ from thousands of different freelancers for you to select from.
If you are looking to test the waters and begin your content marketing strategy without spending too much money, Fiverr could be a great option for you.
The sheer scale and global nature of the platform mean you have your pick from a huge amount of freelancers, with prices starting from - you guessed it - $5.
As the platform relies on freelancers first creating gigs, the process to find a suitable freelancer to suit your needs can be cumbersome. As the buyer and seller communicate directly, language barriers and differences in time zones can cause delays and unforeseen headaches.
Upwork operates on a similar principle to Fiverr, with a global community of freelancers offering a number of different services. The main difference is that the onus is on the buyer to first create a job detailing their requirements.
The Upwork team provides a list of suggested freelancers, so while the process is more streamlined than Fiverr, negotiating with sellers can still be time-consuming.
It’s worth noting that Upwork doesn’t skill test their freelancers, meaning there’s a risk the level of work on the platform can be subpar.
Upwork operates using an hourly rate, with SEO article writing freelancers starting from around $20 per hour.
If you are looking for infrequent content and don’t mind spending a little extra time to hand select an SEO article writer and negotiate yourself, Upwork could be a great option.