Are you looking for content writing services for your website? You might want to start by determining the type of writing services you need.

Contrary to common belief, content writing doesn’t only involve creating blogs. Rather, it’s a big umbrella covering different specializations and writing styles, and failure to understand this is one of the leading causes of frustration among clients who outsource their content creation.

Bluntly put, choosing a writing agency without considering their area of specialization gets you poor quality content. Add that to the fact that the cost and quality of content vary from one provider to another, and your quest to finding the right writing service gets even more daunting.

To make things easier, here’s an overview of the various types of content writing services and the best providers in each category:

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1. SEO Content Writing Services

SEO stands for Search Engine Optimization, an organic form of marketing that helps a website rank higher on search engines following a search or query. It’s one of the most efficient ways to increase website traffic because consumers are most likely to click on sites that appear on the first page of search results.

One of the most important components of SEO is the content that appears on a website. SEO content is specifically tailored to help increase the number of visitors to a website. Some of the practices involved in creating it include content optimization, content organization, content promotion, and keyword research.

As a site owner, you may be able to handle the promotion part of it through marketing campaigns. But for the SEO content creation, consider an expert.

Best pick: ContentFly

When it comes to SEO content creation, ContentFly is one of the providers that offers absolute value for money. It’s a content management SaaS service that automates the outsourcing process by eliminating the need for individuals and businesses to attract, interview, and choose the most suitable freelance writers.

When you need content for a certain topic, ContentFly’s algorithm automatically creates an order for your project and then selects the most suitable content creators to handle it. Once the writers complete the project, you get the finished pieces delivered via the dashboard in three to five days.

As for pricing, ContentFly offers both enterprise and standard packages with a 14-day trial. Priced at $250 per month, the standard subscription package offers the following:

  • 4000 words of content for one month
  • Free, unlimited revisions
  • Royalty-free images
  • SEO-ready content
  • Original research
  • Extra words for 7c/word

The pricing for the custom enterprise pricing plan varies from one client to another. Its perks include:

  • All the features of the standard package
  • Custom integrations
  • Bigger volumes
  • Priority support
  • Marketing automation
  • Custom content strategy
  • Content marketing training

One of the biggest advantages of working with ContentFly is the top-quality pieces, as evidenced by samples of work. ContentFly platform screens writers rigorously to ensure that clients only work with field experts with the ability to produce top-notch content with a quick turnaround. The fact that all the provided content is SEO-ready is also a big plus. You won’t have to perform any SEO tricks in the content before publishing.

2. Essay Writing Services

Sometimes, students need assistance with their essay assignments for various reasons. Maybe they have too much homework to meet close deadlines, lack understanding of the topic, or simply don’t have the time to handle their papers. Whatever the reason, essay writing services are there to help them maintain or even improve their grades.

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And since their education is at stake, choosing a reliable essay writing service is critical for students who use such services. They need plagiarism-free essays, written by experts who understand their field of study, and delivered on time. They also need assurance that their personal information will be treated with confidentiality because learning institutions don’t respond well to outsourcing assignments.

Best pick: Essaycapital

Essaycapital has been helping students with their studies since 2008. In addition to essays, they also help students with their dissertations, coursework, book reports, term papers, theses, research papers, and assignments.

With tons of experience, the company is one of the most reliable service providers in their field. Their turnaround can be as fast as three hours for urgent papers, meaning students don’t have to worry about missing strict deadlines. They also have a diverse team of background-checked writers so you’ll always have an expert available to handle your work regardless of how complicated it might be.

One of the reasons Essaycapital is so popular is their affordable prices, which depend on the urgency of work and level of study. The company also provides samples of their work, which students can download before placing an order to get an idea of what to expect in terms of quality.

Other features include:

  • Automated writer assigning
  • Free online support round-the-clock
  • A direct communication channel to the writer handling your work
  • Free QAD check
  • Single or double spacing
  • Robust, free plagiarism check
  • Free referencing and title pages
  • Full compliance with academic writing standards
  • Free revisions for 14-30 days
  • 100% confidentiality
  • Money-back guarantee
  • On-time delivery

Overall, Essaycapital ticks all the boxes of a great essay writing service. But if you want alternatives, you can try hiredprofessors.com, Essaypro, and Custom Writings.

3. Ghostwriting Services

While it may share some similarities with some of the other forms of content creation, ghostwriting is an individual writing service because of its unique nature. It’s a form of writing in which the writer doesn’t get credited for the published content.

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Rather, the writer only gets compensated for their writing and surrenders all the rights to the content. Compensation mostly involves a flat fee, and in some rare cases, a percentage of royalties. This type of writing services is mostly used by public figures, celebrities, and business people looking for autobiographies.  It’s also common in the traditional publishing industry, where authors hire ghostwriting services to write books for them.

Best pick: Ghostwriter Inside

One of the best in its field, Ghostwriter Inside provides its clients with a platform to turn their ideas into published pieces at affordable prices. From memoir to book writing, the service provider channels their experienced team as well as methodological editing and writing processes to craft extraordinary content for its clients.

An optimum ghostwriting, publishing and editing solution, this internationally-recognized company is a one-stop-shop for all your ghostwriting needs. Their services include:

  • Non-fiction
  • Fiction
  • Autobiography
  • Memoir
  • Drama
  • Book Editing
  • Romance
  • Horror
  • Action-adventure
  • Biography

In terms of pricing, Ghostwriter Insider offers two packages – standard and premium. The prices in each package vary according to the type of service you need, so you might have to look at their pricing schedule to find out the exact cost of your project. And in case you need alternatives to this ghostwriting services; you can try BestGhostwriters and GhostWritingVenture.

4. Marketing and Communication Content Writing Services

Creating content for marketing and communication purposes is probably one of the most challenging forms of content writing. Blogs, articles, social media content, internal and external communications, e-books, newsletters, video and audio content, email campaign content, and marketing collaterals such as brochures and flyers are some of the popular forms of write-ups in this niche.

While SEO content writing also involves creating articles and blogs, they're different from those written for purposes of communication and marketing. Characteristically, marketing articles and blogs seek to not only capture the attention of consumers but also compel them to take the desired action. In other words, they always include a call to action.

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A lot of research about consumer behaviors and preferences goes into creating this type of content. Writers must closely coordinate with the client’s marketing teams to create content that appeals to a specific customer base.

Content of this nature seeks to improve on content marketing. Thus, content created for marketing purposes has to be descriptive in order to advertise a product and get consumers to buy it. As such, the content creator must explain the features and uses of the product in question in simple language that even the uninformed consumer can understand.

Best pick: KeySplash Creative

KeySplash Creative provides a comprehensive marketing and communications content writing solution for businesses. Whether you need a compelling piece for your site, a professionally-crafted corporate newsletter or attention-grabbing brochures, KeySplash Creative works with you to find the best messages for your goal.

They can help you define the most suitable messages for direct mail, advertising, marketing collateral, promotional campaigns, email marketing, and pretty much any marketing and communication-related endeavor.

But website content is where KeySplash Creative shines. They're experts at creating action-oriented and benefit-driven content that motivates consumers to buy your products or contact you. They write their pieces with content marketing and SEO in mind to help drive more traffic to your website and boost your bottom line.

KeySplash Creative’s most popular offerings include:

  • Blog posts
  • Articles
  • Ebooks
  • Books
  • Speeches
  • Scripts
  • White paper

Unfortunately, KeySplash hasn’t made their pricing plans public, so you’ll have to get in touch to find that out if you’re interested in their services. And if you’re interested in alternatives to this service, you can try Inked Hub Writers and ContentFly can also help you out with this kind of content.

5. Press Release Content Writing Services

Over the years, the role of press releases in the corporate world has evolved greatly. In earlier times, they were mainly used as a platform to inform customers of new developments in a particular company or industry. When a company opened a new department, launched a new product line, expanded operations, signed a merger, organized an event, or struck a marketing deal, they would use a press release to announce that to the public.

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Although businesses in the modern era still use press releases for such purposes, their role has shifted towards marketing. In today's digital media, press releases are a critical part of sales initiatives. As such, businesses looking for press release writing services don't just want a script for making announcements. Rather, they're looking for pieces that not only inform consumers of new developments but also integrate the company's marketing initiatives in the content.

Best pick: eReleases

eReleases is an industry-leading service that specializes in crafting and distributing press releases for businesses. Unlike many service providers who offer writing and distribution services separately, eReleases combines both in one package.

The combined package starts at $599 for 400 words, making eReleases an affordable solution for companies who not only want their press releases written, but also distributed by the same vendor. The next package tier is priced at $699 per a 500-word press release, and the most expensive package costs $799 for a 600-word press release.

Each package comes with a different level of distribution. The lowest tier distributes your press release to 75 media outlets, the middle to 100 outlets, and the highest tier to over 150 media outlets.

With tons of experience in public relations, eReleases is capable of offering advanced features to its clients. These include satisfaction guarantees, a polished tone for your press release, and professional writers. Additionally, they provide distribution packages that ensure your press releases are seen by the right journalists and media outlets for maximum impact.

Final Thoughts

With freelance services readily available on the internet, it’s easier than ever to outsource content creation. So if you need any type of content written for your business, don’t go through the hassle of finding and interviewing freelance writers.

Instead, place your order with ContentFly, complete with instructions of what you’re looking for, and leave the rest to us. We handle all your content needs so you can focus on your running and growing your business.