Any website owner already knows one metric very well: bounce rate. Bounce rate can tell you a lot about how your website is performing, and it can also have a direct impact on your rankings. In any Google Analytics interface, bounce rate is definitely something that is tracked carefully, but how do you go about improving it?
Bounce rate is a measure of how long a person spends on your website and engages with your content. Obviously, the more engagement, the better for any business. It's a huge factor in your website's overall SEO, yet it is extremely hard to improve.
To maintain a low bounce rate, you have to think about your website's design, content, and overall speed.
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1. Give Them A Reason to Explore
You only have a few seconds to grab a visitor's attention when they first arrive at your website. An interesting design is certainly a necessity, but even a site that's doing everything right can suffer from a low bounce rate if they don't have content that instantly grabs the attention of those who visit for the first time.
2. Add A Community Element
You can boost engagement by adding a community element to your website. Users love social interactions facilitated by the web, you can create a type of online community that centers around your content. Visitors will feel encouraged to stick around because they have a place to participate in a discussion and share their thoughts through comments and reactions, similar to a Facebook feed.
3. Focus On What's Popular
Start collecting comments and reactions on your content. Not only is this great as social signals, but it also helps you gauge what's most popular on your site to help you direct your future focus more efficiently. Analyze what topics and content types are found to be most engaging for your audience and you'll be able to tailor your future content to better match what your audience wants to see.
4. Personalize The User's Experience
As a society, we are now in the fourth phase of branding: personalization. Today, people want things to be all about them and that means you need to be putting a lot of focus into tailoring your website to meet the expectations of every user's experience. The more personalized your site can be to each visitor, the better. You can achieve that by curating notifications and updates for specific segments of your audience. These segments can be created with distinctions between demographic, language, and user behaviour while on your site.
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