Ah, SEO and content. It seems like there’s hardly a better way to succeed at inbound marketing these days.
From great ROI (up to 72% more leads and 60% more returning customers) to satisfying many of contemporary marketing’s goals, combining content writing with SEO is the ultimate golden goose.
If you do it well, of course.
And that’s why we’re here today!
From tools and strategies (DIY included) to platforms offering content creation, we’ll go through everything you need to get started with awesome content and even better SEO benefits.
To make things simpler, we’ve divided this list into three sections: content for startups and small businesses, content for mid-market companies, and content for enterprises.
Let’s dive in!
SEO Content Writing Services for Startups and Small Businesses
If you’re a startup or a small business founder, you may be reluctant when it comes to SEO content writing services.
Yes, it promises great results, but it seems pretty costly. Also, how much content do you really need? What kind of content?
- You need a steady stream of content (at least 1x article per week) to see the SEO benefits
- The kind of content you need depends on your audience (but you can’t go wrong with articles)
- The price you’ll pay can be as low as $0.06/word
Knowing this, what SEO content writing services can you use?
We don’t mean to brag, but we know what marketing startups and small businesses is like, and we knew that content can be really, really expensive. At the same time, it’s effective if you find the right writers.
However, there is the whole problem of going through different platforms trying to find the right writer who’s not going to add too many keywords and make our readers want to run away.
We tackled the problem of SEO content writing services with ContentFly:
- Price: $0.06/word / $250 monthly subscription
- Pre-vetted writers that specialize in topics
- SEO-sensitive, but readers are also going to get a kick out of reading your articles
- Plenty of samples
- Research, images and revisions included
Consider the $250 monthly subscription to be your starter pack for content. It gets you 4000 words, which is more than enough to test the SEO waters.
Fiverr is essentially a platform connecting freelancers with small businesses or startups like yours. You need content, there are freelancer writers on Fiverr who will get it done.
However, the price and the quality may vary, so it’s important to be careful. There’s no quality control as the platform is virtually free-for-all, with a small percentage of the fee going to Fiverr.
What are the benefits of using Fiverr for SEO content writing services?
- A diverse pool of writers and prices
- Good option if you want content every now and then, not a steady stream of it
- Rates are often negotiable
However, keep in mind that you’ll be working with the freelancer one-on-one, so there’s no guarantee of satisfaction or assistance with selecting the right writer. It’s all up to you, but it can be worth it if you find the right writer for your needs.
You can get started with content yourself, although it takes time. We’ve explained all the things you’ll need to create your first content strategy in this article.
It mainly boils down to understanding what your audience is asking, performing keyword research, and then creating awesome content that’s not like every other blog post published in the universe.
If you have independent research or insights, that’s a great asset!
Sometimes even interviewing your customers on their problems and how they solved them (with the help of your product) can go a long way towards being a great blog post.
The main downside of DIY-ing it is that you have a lot on your plate already. Content takes consistency if you want to see the SEO benefits.
To get started, you can use:
- Answer The Public (or talk to your customers) to find the questions
- Google Keyword Planner (to find the right keywords)
- WordPress, Ghost, Medium or a different content management system to publish your articles through
SEO Content Writing Services for Mid-Market Companies
As a mid-market company representative, you’ve probably found this article because content marketing is a part of your outreach strategy this year.
And just like everything else in your strategy, you’re allocating it enough resources for it to warrant a good ROI.
Depending on your company’s target audience, you’ll likely want to go specific with your content and the types of people you’ll reach.
And specific goals ask for specific measures.
ContentFly is a platform that connects writers with mid-market companies who need professionally created content.
We cooperate with professional writers on any topic, including absolute specialists in their (and your) niches.
How do we retain our talent? By offering constant work, a stimulating environment, and standard market rates by using economies of scale.
A mid-market company looking for SEO content writing services can benefit from the following ContentFly features:
- Writers who specialize in different industries (From fintech and pharmaceuticals, to gastronomy and travel)
- Unlimited revisions, research and royalty-free images
- Ghost-written content
- Automated process
- Quick turnaround (On average, 36 hours)
- High flexibility
If you need to publish an eBook, our writers will be more than happy to help you share knowledge with your audience. And if you need to publish a case study, our writers conduct their own research.
All you need to do is submit the creative brief (provided by us) and upload it to the platform. The next thing to do is get your content and hit “Publish.”
Finally, you can reach out for assistance and additional inquiries to our customer support team that will make sure you’re satisfied with your experience at ContentFly.
Contently is a more comprehensive content marketing solution that doesn’t just include written, but also visual and audiovisual content.
They take care of everything from content strategy to implementation and analytics.
The standard subscription plan is around $3,000 per month. The cost can increase with additional features, so it depends on what your company needs.
As far as SEO content writing services go at Contently, there are a few benefits to consider:
- Pre-vetted writers
- Suitable for large projects
- Access to managing editors
If you don’t want an in-house content writing solution at your company, Contently is the next best thing.
However, it comes with complexity that may not be necessary if you’re only interested in written content.
For mid-market companies that know what they need out of their freelance writers, selecting their own writing team may be the best solution.
Upwork is similar to Fiverr as it connects freelancers with companies and individuals who need their services, but it’s almost like an older brother to the much younger (and laid back) Fiverr.
Writers with years of experience typically use Upwork for its escrow features (which is a benefit for companies who need SEO content writing services, as well).
Another benefit of using Upwork to outsource content creation is the access to writer ratings, and the ability to post your own ad and review different proposals.
While Upwork allows each writer to set their own rate, the quality may vary. There is a vague pre-vetting process, but it’s best to review each writer’s portfolio.
Other benefits of hiring writers through Upwork are:
- Protection (All communication is conducted through the platform, as well as payment)
- Milestone payment
- Verification of billable hours
Upwork also offers their Upwork Pro services for companies who don’t want to manually go through hundreds of applications. They can be instantly matched with verified writers who are the best fit for their needs.
SEO Content Writing Services for Enterprises
When it comes to content, enterprises mean business.
1. In-House Content Service
Depending on the scope of your enterprise’s needs, it may be best to create an in-house content team.
You can expect them to fully focus on your business, and pay special attention to the tone and the content that would suit your audience best.
While the majority of freelance writers you’ll come across are equally as professional, there is nothing like having someone integrated in your company culture write the content to present to your audience.
They’ll have more time to:
- Understand the business and the value proposition
- Experiment with different types of content
- Communicate with the customers
Dedicated content creators can be a great asset for any enterprise that wants to make a significant investment into content creation.
Additionally, if the SEO content writing team is integrated with the marketing team, the omnichannel experience will be valued by customers and employees alike.
Goals will be reached much faster when different marketing employees can work together and cross-reference each other’s findings and results.
2. Hiring a Marketing Agency
Another good option for enterprises is hiring a marketing agency, or simply a content marketing agency.
Most of the marketing agencies you may work with likely have their own copy and content writers, so it’s worth looking into what they can suggest.
After all, these people already know your enterprise’s needs.
Hiring a marketing agency is a solution similar to getting an in-house content creation team, although it’ll require less resources.
When hiring a marketing agency for SEO content writing services, keep in mind that:
- The style and tone should fit the style and tone your audience is most likely to respond positively to
- They should have the necessary expertise on your subject
- They should be up-to-date on SEO and content marketing developments and trends
Typically, you want to review their current content portfolio.
Just because they specialize in email marketing and PPC ads doesn’t mean they’ll be as skilled when it comes to content creation.
3. SEO Content Services for Enterprises
Most content services we’ve discussed earlier in this article are more than willing to accommodate enterprises.
However, freelancer platforms like Upwork and Fiverr shouldn’t be your first choice.
Due to their one-on-one nature, it’ll take a lot of time and work to hire just one freelancer. The pool is too diverse with inexistent quality assurance, and the process may be manageable when hiring one person for a few articles.
However, if you want to hire for multiple content pieces weekly or generally a broader scope of work, it may be too much for one person to handle. And hiring multiple people through Upwork and Fiverr is as painful as not having a content strategy.
In this case, it’s best to rely on SEO content writing services like ContentFly, Contently and Textbroker.
A deeper competitive analysis between the three (and Fiverr) shows what each service excels at.
With enterprise pricing model and the ability to accommodate a variety of requests, ContentFly is a lean solution for companies that want to get more results from their content marketing efforts. Since the process is automated, articles can be delivered within 36 hours, and the writers creating it are experts at the industry you need content for.
Additionally, unlimited revisions, research and royalty-free images are included in the price. The process itself is simple, requiring no extra attention from you after you submit your content request.
Best suited for shorter content pieces like product descriptions. Varying quality, relatively high prices, mixed reviews. No guarantee of constantly cooperating with the same writer. The main perk is access to content in different languages, which can be useful if creating for audience from different countries.
It can get chaotic when trying to manage multiple freelancers at the same time. Best suited for few content pieces, as opposed to big batches or regularly delivered content. Can be a good choice if looking for a specialist to hire long-term. Otherwise, no quality control or guarantee of satisfaction.
Excellent solution for enterprises whose marketing teams need a bit more support. With access to content marketing editors and a diverse array of content available