Website content is the key to driving traffic, securing a committed and growing customer base and developing a brand identity that creates trust and demonstrates your commitment to high quality in everything you offer.
You need to devote your own time and energy to business development, the planning and execution of the platform, decisions about systems, negotiating partnerships and achieving next milestones. Even if content writing is part of your skill set, and for most business owners it isn’t, this shouldn’t be a distraction or a priority.
Directly employing a content writer is cost-prohibitive. Cheap content outsourcing overcomes all of the on-costs of an employed writer and avoids becoming locked into a particular writer’s style and mindset.
So, what are some of the top websites for hiring cheap freelance writers? Here are ten, with short comments on each. On the best sites inexpensive and excellent go together.
All of ContentFly’s writers are rigorously vetted. Before acceptance they undergo pre-tests of fluency and research accuracy, and their ability to write for a specific purpose in the appropriate tone. All have English as their natural language. For a fixed rate fee of just $250/month you'll get 4000 words that you can divide into as many articles as you want and you can be confident of the quality.
ContentFly offers your brief exclusively to a selected pool of accredited writers. Because writers accept the jobs they’re most expert in and only ones where they know they can meet the deadline, turn-around time is extremely fast. A distinguishing feature of the ContentFly service is that in the unlikely event that content doesn’t perfectly meet or exceed your expectations, you can have virtually unlimited revisions with no further cost.
ProBlogger doesn’t source the writers. It’s actually a very successful blog about blogging! It makes money through its job board. As a business operator you pay a fee of $50 to advertise your project and then select from the writers who apply. Many of the writers on the ProBlogger job board are excellent, but you need to invest more of your time and the process won’t be fast.
Upwork is a large freelance platform. The vast number of available writers vary in quality. You have to invest the time and effort in defining your precise content writing needs and use the complex filters to narrow down the writers available with the right credentials and within budget. Unlike ProBlogger there is no cost to the business owner, as Upwork makes its money from taking a commission on the writer’s payment.
Guru operates similarly to Upwork with no fee to the business owner listing the project. There is also a useful project manager app. Once you’ve created your free account you can use this tool to define your tasks, communicate with writers and create agreements. Guru provides good value but again it can be time-consuming to define your brief and source a suitable writer.
Fivver has fans and detractors. You can get lost in its massive scale but its platform enables easy communication between business owners and writers, including defining the brief, negotiating payment and asking for edits and revisions. However, low budget jobs dominate this marketplace and Fivver has a bargain basement image. Its self-description is ‘for the lean entrepreneur’. It’s certainly ‘cheap and cheerful’ but that may not be what you want for your business.
This marketplace is different in pitch and quality from Fivver, but it remains affordable even for small start-ups. There is no fixed pricing as the cost is dependent on the task and the quality of the writer selected. The cost can be as low as just a few cents per word, but moving up to as much as $2 per word for high quality papers requiring substantial research. The business needs a membership subscription with levels varying from $39 per month through to $349 a month for a wholly managed process with a designated account manager.
This is a high quality and easy to navigate site exclusively devoted to finding writers and content creators. Over 100,000 authenticated writers are available. After opening your account you choose your own price point from between a two and five star writer rating system. For most businesses the two and three star levels aren’t worth considering but even at the highly professional five star level prices are very affordable.
Craiglist is a job listing and classified ads board which is not focused on freelance writers specifically. It’s pitched as a localised resource and is suitable if you want to find and connect with a locally situated non-specialist writer. The rates are correspondingly low. However, the quality can be very patchy and there is no way of guaranteeing satisfaction with the result, demanding revisions, or getting a refund if the work is sub-standard.
This is a UK-based global site where it’s easy to connect with and manage freelancers who quote for your project. You can also browse for writers whose profiles and rates suit. There is no upfront membership subscription and, best of all, you don’t pay until you’re happy with the finished product.
Despite the name similarity, Contently is very different from ContentFly. Contently is most suited to businesses with a significant budget for quality specialised content writers. There is no fixed pricing on the website because a content strategist is allocated as your designated consultant. You then design the brief together and the higher pricing reflects the carefully customised service.
ContentFly is strongly recommended as the ideal content provider for a small to medium startup. It does the matching for you. Spend your own time and expertise on developing your business while ContentFly sources the best writers for your particular needs. Exemplary website content with the perfect pitch and tone for your brand, delivered promptly and inexpensively whenever you need it, is the key to achieving traction and business success.