Digital marketing is a machine with lots of moving parts. To have a successful digital footprint of your business, you need to make sure all the parts of digital marketing are properly planned, efficiently worked upon and successfully deployed. It’s easier said than done if you’re trying to perform everything by yourself.
Outsourcing parts of digital marketing is one of the most effective and efficient ways one can successfully scale their business. In this article, we will show you some parts you can outsource using tools/services which will aid you to scale your business and save your time for more important concerns.
#1 Content Creation
Quality content is a cornerstone of a successful digital marketing plan. Content drives audience and educates the audience about your business. To provide a series of quality content is one of the most crucial factors in digital marketing.
Providing content like blog posts, carefully curated Instagram/Facebook/LinkedIn posts, a perfectly written script for an informational video about your business are just some of the examples of quality content creation that's needed to get the audience.
Sadly, taking responsibility of creating quality content is a time-consuming task for any individual or an organization which has daily business to handle as their first priority. Hiring freelance writers is a good solution, though.
Contentfly is a platform which provides high-quality content written by the best writers in the world who have expert knowledge in many diverse industries.
Contentfly is an automated service which makes content creation as easy and as cheap as it can possibly get. Just go their website, sign-up, submit the request for content creation by providing all the information required and that’s all you need to do to get some quality content for your business.
#2 Paid Demand Generation On Instagram
Instagram is one of the biggest platforms to digitally market your business. Businesses of every scale try to get a hold of an audience on Instagram. The good news is that there are certain tools out there which help you to automate your lead generation on Instagram so that you don’t have to spend your time worrying about your reach on one of the most popular social media applications.
But beware, you need to make sure that the audience interacting with your business on Instagram is real and targeted. SocialCaptain is one of the AI-powered tools which will provide you with organic growth, real-time results and will give your business on Instagram a nudge in the right direction.
#3 Google Adwords
One of the most significant parts of digital marketing is to get a presence on Google search. But like all other parts of digital marketing, trying to create and manage a successful AdWords campaign by yourself will need some serious time investment and research to obtain a favorable outcome. Hiring a freelancer to do it from Freelancer website is the quickest and cheapest way to hire a professional who can research and create a perfect AdWords campaigns for your business.
#4 Website Design
Having a visually appealing and well-structured website is critically important for your digital marketing efforts. If you have proper lead generation campaigns in place but your website is a mess, you’ll merely get clicks and you’ll be unable to convert those clicks into potential customers. A well structured and visually appealing website persuades the audience to stay on the website for a longer time and to see the value in your business.
So how to get a properly made website with decent design without squandering time and extra resources? The answer is websites like WordPress and Wix. These websites will provide you with a click and drag tools with which you can customize your website based on your needs.
#5 Media Design
Having a quality collection of different types of media is a crucial. Well-curated images and videos on your social media profile will add value to your business. Visual branding and media content of your business are not things to overlook.
If you are advertising your business on Instagram for example and the visual aspect of the advertisement is below par or average, you’ll not able to attract the right customers even though you might have a great product.
Fiverr is a website where you’ll get a good amount of designers who can make stunning visual content for a very affordable price. You can save a lot of money by outsourcing your media designs on Fiverr.